Business Strategies and Stealth Assassins

How a 700 year-old plan of attack can still work for you!

The Ninja of the 14th Century Feudal Japan were known for their unique strategies of stealth, espionage and guerilla warfare. Their methods are traceable to much older Chinese training systems, but the Ninja were legendary because of the contrast between their tactics and the Samurai code of ethics at the time.

Imagine a time where an acceptable means to resolve conflict between rival factions was for the two top Samurai to engage in battle. It was not uncommon for the Ninja to dress up like a woman, sneak into the castle in the middle of the night and assassinate or poison the opponent.

Outrageous? Unorthodox? Unethical?

Maybe… but then again, highly effective.

The key to the Ninja’s success was their comprehensive knowledge of the martial arts combined with the most effective solution to their specific goals at that time, implementing not one, but rather all the tools and resources they had available. Those who understand this dynamic principle have been effective for generations in many areas, including combat, business and investing.

I personally witnessed similar situations many times during my three combat tours in Southeast Asia. Allow me to present one example.

The weapon of choice for the American troops at that time was the M-16 rifle. Although designed for 20 rounds in the magazine, we found that when we used 20 rounds the rifle jammed, which is very frustrating during the heat of battle. The streetwise soldier would instead only load 18 rounds in their gun which tended to decrease the jamming. Those that used 20 rounds would find themselves having to eject rounds and try and get the weapon un-jammed in the middle of a fire fight. The use of 18 rounds instead of 20 is a real life example of using your specific knowledge within a given situation to come up with the best solution, and in this case to stay alive.

On the other side of the battlefield were the Vietcong, who we out gunned and under resourced but had the home court advantage. Using their knowledge and resources, they would search around an area where a firefight had gone on; looking for these extra rounds the America solider had extracted from their rifles. When in possession of these discarded rounds, the VC used them in very creative ways. One method was to take a small bamboo stalk with a nail at the bottom and insert the bullet above the nail then bury this device in the ground so that if you stepped on it then it could go off and injure or kill the soldier stepping on it.

Both of these examples depict a person engaged in combat using their knowledge and resources to the best of their ability to achieve their objectives. Modern Elite American Forces continue to use skills in espionage, stealth and strategic tactics to stay alive and win battles, and they find themselves against opponents that are doing the same.

In business, we see these same tactics being effective on a daily basis. The 800 pound guerrilla company has dollars and market share and is a powerful opposition for a small startup company, but by creating a niche for their marketing the little guy can move quickly and take market share and dominate that special niche.

In days of old, if you had a great idea, within 6 months someone out there was copying you and competing for their market share. Now, with the speed of the internet, this time has been reduced to just a few days. Sometimes you even have copycats within hours or minutes. The successful direct response marketer today has mass media working, but the real substance of the marketing is usually done with direct response targeted marketing that may go unnoticed by the general public. Stealth marketing is indeed alive and well, and some of the most successful entrepreneurs are indeed Ninja marketing experts.

Many people still don’t get it. There are only a few key principles of success and by that very definition; these key principles work all the time, in every situation. Once you learn these key principles, and learn to modify them at any given moment based on the resources available and the specific goals you have set, then you can expect success time and time again.

This is the 5 step process that our Inner Circle uses for success:
1. Know what you want
2. Have a clearly defined and written action plan
3. Continually seek specialized knowledge that is based on proven success principles
4. Take action, quickly and with total commitment
5. Review and renew action plans constantly based on new information gathered from testing

There you have it… the key to black belt excellence… in combat, business and investing. It has worked for thousands of years in combat and currently in marketing in over 150 different niches in business and created multi-millions of dollars for our streetwise investors.

To Your Success,
Terry Bryan

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